Customer Relationship Management: Concepts and TechnologiesFrancis Buttle and Stan Maklan
Business · Free PDF
Customer Relationship Management: Concepts and Technologies
by Francis Buttle and Stan Maklan
A textbook on customer relationship management covering strategic, operational and analytical CRM. It discusses customer value, retention, data management, sales and marketing automation, and implementing CRM projects. Intended for business students and practitioners responsible for customer strategy.
- Author
- Francis Buttle and Stan Maklan
- Format
- File size
- 5.7 MB
- Price
- Free
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