Words That Work: It's Not What You Say, It's What People HearFrank Luntz
Career · Free PDF
Words That Work: It's Not What You Say, It's What People Hear
by Frank Luntz
Political consultant and pollster Frank Luntz explains how word choice shapes how messages are received in politics, business, and everyday life. Drawing on his research and campaigns, he sets out rules for effective communication, such as simplicity, brevity, and credibility. Useful for marketers, communicators, and anyone who persuades for a living.
- Author
- Frank Luntz
- Format
- File size
- 1.6 MB
- Price
- Free
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