Yes!: 50 Scientifically Proven Ways to Be PersuasiveNoah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Psychology · Free PDF
Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Three persuasion researchers present fifty short chapters, each based on a social psychology study, showing how small changes in wording or framing can increase influence. Examples cover marketing, negotiation, management and everyday requests. Useful for anyone who needs to persuade customers, colleagues or audiences ethically.
- Author
- Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
- Format
- File size
- 10.6 MB
- Price
- Free
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