Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough GrowthNavi Radjou, Jaideep Prabhu and Simone Ahuja
Business · Free PDF
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
by Navi Radjou, Jaideep Prabhu and Simone Ahuja
Drawing on the Hindi word jugaad, meaning an improvised solution, the authors describe how entrepreneurs in emerging markets innovate with limited resources. They present six principles, including doing more with less and thinking flexibly. Useful for managers and founders seeking cost-effective innovation.
- Author
- Navi Radjou, Jaideep Prabhu and Simone Ahuja
- Format
- File size
- 2.0 MB
- Price
- Free
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