Getting to Yes: Negotiating Agreement Without Giving InRoger Fisher, William Ury
Sales & Marketing · Free PDF
Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher, William Ury
Developed at the Harvard Negotiation Project, this classic presents principled negotiation: separating people from the problem, focusing on interests rather than positions, inventing options for mutual gain, and using objective criteria. It helps anyone reach wise agreements in business, family, or diplomatic disputes without damaging relationships.
- Author
- Roger Fisher, William Ury
- Format
- File size
- 0.8 MB
- Price
- Free
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