How Cool Brands Stay Hot: Branding to Generation YJoeri Van den Bergh, Mattias Behrer
Sales & Marketing · Free PDF
How Cool Brands Stay Hot: Branding to Generation Y
by Joeri Van den Bergh, Mattias Behrer
Drawing on research into young consumers, the authors explain what makes brands appealing to Generation Y and how they stay relevant. The book uses their CRUSH model and many brand case studies, offering marketers practical guidance on reaching and keeping millennial audiences.
- Author
- Joeri Van den Bergh, Mattias Behrer
- Format
- File size
- 4.2 MB
- Price
- Free
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