Selling the Invisible: A Field Guide to Modern MarketingHarry Beckwith
Sales & Marketing · Free PDF
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Harry Beckwith offers short, punchy lessons on marketing services, which customers cannot see or touch before buying. He stresses service quality, clear positioning, pricing, branding, and building relationships. Useful for consultants, agencies, professional firms, and anyone selling intangible products.
- Author
- Harry Beckwith
- Format
- File size
- 0.8 MB
- Price
- Free
Read Selling the Invisible online
Preview and download are served by Google Drive. If Drive says the file is busy, try again in a little while.